While clinicians (e.g., nurses, doctors, CNAs, etc.). are the users of new health care technologies, they are often not the purchasers. This complicates the diffusion of innovation in healthcare. However, it doesn’t mean it can’t be done. It does mean it will likely take longer than diffusing innovation at the consumer level.

Article originally appeared on Linkedin here: Healthcare Innovation: It takes the time that it takes on October 2nd, 2017.

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