Empathy is the first phase in the design thinking process.

Design thinking is a methodology used to develop innovative solutions.

Empathy refers to being able to understand the problem identified from the target market of who is affected.

Even better if you, the innovator, is part of the end user target market group. However, this is not absolutely necessary.

To be empathetic is to rely on your humanity. One cannot delegate that out to an algorithm 🤓.

~ Dr. Kelley